Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. How can you realize the value of content while planning for its long-term success? Today, most of the content on the web is text. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. It's too limiting to constrain content strategy to the domain of web communications only. It's All About the Text, Baby Text is everywhere. How to harness the web by using compelling online content. So go forth and multiply your audience with your own content strategy. Kristina Halvorson – Content Strategy for the Web. We search for it in articles, blog posts, product descriptions, reviews, and more. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.